Explore the top European cities where the wealthy dine, shop and socialize in style.
From elite events to designer districts, these places attract high-net worth individuals year-round.
London, UK
London is the place where you can spot global millionaires flaunting their wealth.
From luxury cars to exclusive upscale shops in Kensington and Mayfair, the capital of the UK should be your first playground if you chase wealth in Europe.
Things to do
- Shop on Bond Street or Sloane Street.
- Book a High-end Afternoon Tea at The Dorchester or The Savoy.
- Stay at Iconic Luxury Hotels such as The Ritz.
Luxembourg City, Luxembourg
Luxembourg is a rich country in Europe. Its city, Luxembourg city, is a busy financial hub, one of the three capitals of the European Union, and a prominent banking sanctuary.
Some private banks in the city center offer elite services like private wealth art advisory or portfolio viewings.
Things to do
- Shop at Avenue Monterey Grand Rue Boutiques.
- Attend a Gala or Classical Concert at the Philharmonie Luxembourg.
- Stay at the Le Royal Hotel.
Paris, France
You won't experience Paris Syndrome if you spend your money well in Paris.
Eat the most exquisite food of Paris in one of the top Michelin-starred restaurants and learn to savor champagne as you take part in an exclusive show. Paris caters to the wants and human needs.
Things to do
- Commission a Custom Fragrance at Maison Francis Kurkdjian or Guerlain.
- Shop for Chanel, Dior, Hermès couture along the Avenue Montaigne and Rue du Faubourg Saint-Honoré.
- Relax in one of the city's newest ultra-luxury spas offering tailor made treatments, such as the Dior Spa at Cheval Blanc Paris.
Zürich, Switzerland
The richest people in the world gather at the Swiss lake city of Zürich all year round.
Banks rule the city and while you take care of your finances, you get to enjoy the best that the city has to offer. It's a win-win.
Things to do
- Shop on Bahnhofstrasse, one of the most expensive shopping streets in the world.
- Get access to an invitation-only auction at Koller's or Christies.
- Lodge at The Dolder Grand or Baur au Lac for the finest service and lake side views.
Münich, Germany
Münich, and Bavaria are Germany's economic powerhouse, and the rich and famous own property here and outside the city.
This is where you will find the headquarters of BMW, but also every other unique luxury car brand has a presence here, making this the ultimate car collector's paradise.
Things to do
- Attend Oktoberfest in a VIP tent section (FAQs Oktoberfest)
- Cruise Bavaria and the Alps in a classic car or supercar.
- Book your stay at Hotel Bayerischer Hof or Mandarin Oriental.
Amsterdam, the Netherlands
The city of canals is the birthplace of the modern stock market, and it most definitely produced some of the most ambitious businessmen and brilliant artists in the world.
A visit will be enough to soak in this entrepreneurial energy, and perhaps you will soon be the owner of a Dutch art masterpiece.
Things to do
- Shop in the Nine Streets and Pieter Cornelisz Hooftstraat.
- Buy art at high-end galleries in Amsterdam that serve ultra-wealthy collectors year round, such as Galerie Ron Mandos or GRIMM.
- Check in at De L'Europe Waldorf Astoria or Conservatorium Hotel.
Milan, Italy
Milan is primarily known for luxury fashion brands and next-level dining delights.
Influential people come to Milan to get hold of the hottest fashion trends, to eat like a king, and to mingle with the rich and famous at the Formula 1 Monza track or at an exclusive Lake Como villa party.
Things to do
- Commission a tailored suit on Via Ges by historic Italian tailors like Kiton, Brioni, or Caruso.
- Escape to Lake Como by helicopter and experience the beautiful Lake Como towns on a private boat tour.
- Spend the night at Bulgari Hotel Milano or Hotel Principe di Savoia.
Vienna, Austria
Vienna is the eternal imperial city where the Belle Époque has still somewhat survived, two world wars later.
Sample a slice of the old world charm and make the most of your glitz and glamour trip to the capital of the former Austrian empire.
Things to do
- Commission a custom dressage performance, as a high tier patron and donor, at the Spanish Riding School.
- Attend a ball at the Vienna State Opera or Hofburg Palace and rub shoulders with the royal elite.
- Consider staying at Hotel Sacher, Palais Coburg, or Park Hyatt Vienna.
More Cities
- Vaduz, Liechtenstein — The capital of the micronation of Liechtenstein, and it's technically an extension of Zürich in Switzerland.
- Copenhagen, Denmark — Where old money and effortless high-end design meet.
- Geneva, Switzerland — The banking heaven of the French-Swiss provinces, located on lake Geneva (Lac Léman). Seek out unique luxury watchmakers in Geneva!
- Monaco (micronation) — Where the rich park their yachts to hang out at the Formula 1 Grand Prix or at the Grand Monaco Casino.
- Basel, Switzerland — The Rhine River made this historical city wealthy. Located next to Germany and France, Basel blends the new and the old.
- Frankfurt, Germany — The financial hub of Germany and the heart of the European banking hub. You'll be breathing business grandeur in this city.
- Oslo, Norway — Oil wealth turned into sleek architecture and public luxury.
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